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THE POWER OF STAGING

Did you know that the average days on market in The Highlands has soared from approximately 11 days in 2022 to 46 days over the past two months in 2023? Hidden in those statistics is the fact that some homes are still going very quickly, while others languish. The average time on-market for homes that the Vivian Real Estate Group has sold in Trophy Club this year is 5 days. Why are the homes we list selling so much quicker than others? The answer, at least in part. - is staging.
 
Staging is an oftentimes overlooked. but important element in preparing a home for market in 2023. Experts estimate that buyers form an opinion about a house within the first 30 seconds. Nearly three quarters of Realtors (73%) in a recent survey said that TV shows displaying the buying process has impacted their business by setting unrealistic or increased expectations. Other factors are involved too. Now-a-days nearly 9 out of 10 buyers (86%) preview the home online, usually on a mobile device. If the home is not "Instagram ready" it is just a quick click away from the trash folder. Staging the home is akin to getting your Sunday best clothes on for church, complete with hair combed, and teeth brushed. The National Association of Realtors reported recently that 48% of Realtors reported that staging decreased a property's time on market, others (20%) felt that it also increased the purchase price between 1% and 5%. None of this is news to us.
 
The Vivian Real Estate Group, since its inception, has offered complimentary staging as an integral feature of its services and today stages nearly every home it sells (yes, some are perfect as is). We do what it takes to put that special shine on a home that enables the prospective buyer to visualize what it would be like to live in the home. In order to showcase each home in its most favorable light, we maintain an inventory of accent pieces like pillows, artwork and plants, and our experienced stagers arrange the décor to be ready for our professional photographer. If furniture is required, we arrange for this to be easily acquired and at favorable rates to the seller. If you are considering a move, it is still a strong seller's market.
 
Contact Kristin for a free consultation. She'll work with you every step of the way, including providing you with complimentary staging services. Call today (817)542-8772. 
 
Witten by Allan Vivian
 

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